Seguro: Internet Insurance Resources En Español On The Rise

Si usted dice el español usted ya sabe que… oh wait a minute this blog is in English. I forgot for a moment.

that is how The Insurance Policy blog started out in it’s story about how the insurance industry is starting to address the need for more Spanish language websites.

A significant portion of our population is Latino and do not have a good command of the English language. Insurance companies are just beginning to address the issue. The National Association of Insurance Commissioners (NAIC) has launched a Spanish-language version of Insure U, which is designed to help consumers understand the major types of insurance - life, health, auto and homeowners/renters insurance.

According to Insurance Networking News:

“Insurance is a complex subject, and many consumers need help understanding their options. That’s why we created Insure U,” says Walter Bell, NAIC president and Alabama insurance commissioner. “With our Web site fully translated into Spanish, we now can extend our outreach to Spanish-speaking consumers in their native language.”

Select NAIC consumer alerts and consumer-based news releases are distributed in both English and Spanish. “This Spanish language site is an important addition to our current efforts to help educate all consumers about insurance,” says Catherine Weatherford, NAIC executive vice president and CEO. “The NAIC is dedicated to making its consumer-oriented services available to everyone. We understand that consumer issues do not solely exist in the English-speaking communities of the United States. It is our goal to make sure that the growing Spanish-speaking population is well versed on insurance issues and what is available to them as consumers.”