
Unitrin Direct, the direct marketing arm of Unitrin, Inc., has become the first auto insurance company to ‘build’ in Second Life. Their virtual skyscraper is modelled on the Unitrin Direct’s Chicago-based headquarter building. Rather than locate their building on an island, Unitrin chose to build in an ‘busy’ part of Second Life (probably because who would choose to visit an insurance company). Once inside the lobby, you can get a real-world auto insurance quote.
Eventually real Unitrin employees will staff the lobby to talk to you about your insurance and answer your questions.
VISTA, Calif., Feb. 21, 2007 — PR NewsWire — With today’s opening of its cyber skyscraper, Unitrin Direct has become the first auto insurance company to own a virtual office building in Second Life, the popular online 3D world.
“Unitrin Direct takes pride in using the latest technology to offer outstanding auto coverage at a great value, so having a home base in Second Life is a perfect fit,” says Brian Crumbaker, senior vice president, operations and claims. “This is a fun way for us to reach out to our customers.”
To visit the Unitrin Direct cyber-scraper, where customers can shop for auto insurance and visit with other Unitrin customers, go to http://www.secondlife.com/ and sign up for a free membership. From there you can create and name a personal avatar, and then you can walk, drive or even fly — yes, your avatar flies — to the Unitrin Direct building, located just 30 meters from the well-trafficked Freebie Warehouse. Once visitors enter the Unitrin Direct lobby, they can get an instant auto insurance quote by simply typing in their zip code and answering a few questions. Average annual savings for Unitrin Direct customers is $303, which is L$81,810 or Linden Dollars, the official currency of Second Life.
“This is a fast and easy way for Second Life residents to get a free quote and compare Unitrin Direct’s affordable rates on our dependable car insurance,” says Tom Mercer, vice president, marketing. “We’re excited to offer a new way to introduce customers to our direct business model, which allows us to reduce overhead and pass on the savings to consumers while still providing first-class service.”
Visitors to the Unitrin Direct online office will be offered a free cyber souvenir: a miniature of the skyscraper that can be taken and placed on any land they own in Second Life. Like the big building, which is a replica of Unitrin Direct’s Chicago-based headquarters, the miniature is equipped to provide instant car insurance quotes.